AEO for Home Services & Contractors: Get Recommended by AI
HVAC, plumbing, roofing and remodeling buyers increasingly ask AI for a recommendation. Emergency and high-ticket jobs go to whoever the AI names first.
The buyer question that matters
In your category, the highest-stakes AI query is some version of “best [trade] near me”. When a prospect asks it, the AI names a short list — and the businesses on that list win. AEO is how you get on it.
Your highest-leverage AEO moves
- Category-correct Google Business Profile with service areas.
- Service and city pages answering 'best [trade] in [city]'.
- A steady flow of recent, detailed reviews.
- LocalBusiness + Service schema.
- Consistent NAP across HomeAdvisor, Angi, Google and Yelp.
Know where you stand
Run a free AI Visibility Scan for your business to see whether ChatGPT, Perplexity, Gemini and Google AI Overviews recommend you for “best [trade] near me” today — and exactly what to fix. Then follow the AEO Playbook.
Frequently asked questions
How do home services & contractors get found in AI search?
By making facts consistent everywhere, adding the right schema, publishing pages that directly answer buyer questions like “best [trade] near me”, and building reviews and off-site presence the engines cite.
What's the fastest AEO win for home services & contractors?
Category-correct Google Business Profile with service areas.